Ementorhub

What you'll learn

Identify key digital advertising types in digital advertising

Understand key terms and metrics in digital advertising

Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.

Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms

Skills you'll gain

Data Ethics

Pay Per Click Advertising

Advertising

Return On Investment

Augmented Reality

Consumer Behaviour

Digital Marketing

Business Metrics

Digital Advertising

Paid media

Online Advertising

Advertising Campaigns

There are 5 modules in this course

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.

Video Lectures: What is Digital Advertising?

Video Lectures: Intro to Programmatic Advertising

Readings: Display Advertising

Readings: Mobile Advertising