Ementorhub

Introduction to Public Relations

This course is part of Microsoft Public Relations and Communications Associate Professional Certificate

Instructor: Microsoft

What you'll learn

Describe public relations and it's role and importance across various organization types

Identify and evaluate essential components of public relations campaign strategy

Explain core media relations principles including how to craft a media pitch

Skills you'll gain

Performance Metric

Ethical Standards And Conduct

Crisis Management

Public Relations

Media Relations

Communication Planning

Generative AI Agents

Marketing and Public Relations

Strategic Communication

Content Creation

Target Audience

Program Evaluation

Corporate Communications

There are 5 modules in this course

In this course you will: • Define Public Relations, its role, and importance across various organizations • Identify crucial elements of strategic PR planning • Describe the key components of a successful PR strategy • Outline the process for creating a simple PR plan • Explain core media relations principles • Define Generative AI and its potential impact on PR • Explore basic strategies for using Generative AI tools in PR tasks By the end of this course, you will have a thorough understanding of Public Relations, strategic planning, media relations, and the innovative use of AI in PR.

Basics of PR Strategy

Basics of Media Relations

Introduction to Generative AI in PR

Developing a Basic PR Strategy

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Principles of Public Relations

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Introduction to Public Relations and the Media

Strategic Public Relations Planning