Introduction to Tourism and Hospitality

Instructor: Vanesa Cerdán

What you'll learn

  •   You will recognize the importance of the link between the tourist and the natural, socioeconomic and cultural environment.
  •   You will learn the technical language of the sector.
  •   You will understand the properties of transportation, hospitality and gastronomic services companies as part of the tourism in digital environments.
  • Skills you'll gain

  •   Travel Arrangements
  •   Digital Transformation
  •   Environment and Resource Management
  •   Environmental Issue
  •   Consumer Behaviour
  •   Supply And Demand
  •   Socioeconomics
  •   Corporate Sustainability
  •   Market Dynamics
  •   Hotels and Accommodations
  •   Economic Development
  •   Hospitality
  •   Cultural Diversity
  •   Food Services
  • There are 4 modules in this course

    In this online course we will analyze the main characteristics of this phenomenon. The concepts of tourism and hospitality will allow us to address the relevance they have on the economy, culture and environment worldwide. You will learn the importance of incorporating good practices in tourism and hospitality; respecting cultural diversity, the environment, tangible and intangible heritage, and thus generate a conscious and sustainable tourism. Course objectives: - Understand the complexity of the tourism phenomenon. - Recognize the importance of the interrelationship between the tourist and the natural, socioeconomic and cultural environment. - Understand the characteristics of transportation, hotel, and gastronomic services companies as an integral part of the tourism system, in digital environments. - To learn the specific technical language of the sector. - Identify techniques, strategies and frameworks for action to achieve sustainable tourism development.

    Tourism as a socioeconomic phenomenon and service activity. Components of the tourism market

    New modalities in tourism activity. Investment, connectivity and digital transformation in the sector

    Tourism and global warming: adaptation and mitigation. Heritage sites and sustainable tourism

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