Launching Your Music Career

This course is part of Musician’s Professional Toolbox: Your Portfolio Career Specialization

Instructor: Jeffrey Nytch

What you'll learn

  •   Articulate your Unique Selling Proposition.
  •   Use the Business Model Canvas to determine the core functions required to effectively manage your portfolio career.
  •   Complete a comprehensive growth and recruitment plan for your teaching studio and identify the competitive landscape.
  •   Seek out and book performance opportunities in a variety of settings.
  • Skills you'll gain

  •   Relationship Building
  •   Recruitment
  •   Marketing Strategies
  •   Performing Arts
  •   Event Management
  •   Target Market
  •   Growth Strategies
  •   Business Management
  •   Professional Networking
  •   Music Performance
  •   Entrepreneurship
  •   Business Modeling
  •   Portfolio Management
  •   Business Strategy
  •   Branding
  •   Business Planning
  •   Value Propositions
  •   Recruitment Strategies
  • There are 5 modules in this course

    In this course, you will gain invaluable insights into effectively managing a successful gigging career. From identifying suitable venues to taking charge of bookings, you will learn the essential skills needed to navigate the dynamic world of live performances. By utilizing the Business Model Canvas template, you will develop a strategic approach to planning and executing your career goals, ensuring you stay on track and achieve long-term success. Setting up, promoting, and growing your teaching studio is another essential aspect covered in the course. Learn how to establish a thriving teaching practice, identify your Unique Selling Proposition (USP), attract and retain students, and utilize marketing techniques to promote your teaching services. After completing this course, you have the skills and knowledge necessary to become a self-sufficient music entrepreneur and to unleash your full potential as a musician in today's dynamic music industry. This course can be taken by itself or as part of the “Musician's Professional Toolbox” specialization.

    Freelance Performance

    Setting Up Your Teaching Studio

    Growing Your Teaching Studio

    Launch a Website and Open a Studio (optional assignments)

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