Skills you'll gain

There is 1 module in this course

In this course, you will apply two different machine learning techniques to segment customers according to their purchasing behaviour and provide actionable insights for each group. Along the way, you'll also examine some other retail case studies, including web visitor analysis for marketing and store clustering for logistics. By the end, you'll be able to use customer purchase data to group customers using machine learning, analyse your results to extract business insights and apply multiple types of machine learning to generate business value. This course is unique because it focuses strongly on interpreting your data within a retail context and supports you in identifying opportunities for machine learning in your workplace. To be successful in this project, you should already be familiar with Python Pandas for data manipulation, filtering and aggregation. You should also have some experience with basic principles of data analysis, like histograms and summary statistics.

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