Management of Fashion and Luxury Companies

Instructors: Erica Corbellini +1 more

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Skills you'll gain

  •   Digital Media Strategy
  •   Retail Store Operations
  •   Marketing Management
  •   Storytelling
  •   Market Opportunities
  •   Consumer Behaviour
  •   Communication Strategies
  •   Business Strategy
  •   Financial Reporting
  •   Customer experience strategy (CX)
  •   Brand Management
  •   Business Modeling
  •   E-Commerce
  •   Global Marketing
  •   Market Trend
  •   Product Development

    • There are 6 modules in this course

    Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.

    The Evolution of Business Models: From Designers to Fast Fashion Retailers

    Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

    Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

    Retail Identity and Retail Management: the Customer’s Experience Within a Mix of Channels. The Future of Fashion E-tailing.

    FINAL TEST

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