Capstone: Making the Case for AI

This course is part of AI for Marketing Specialization

Instructor: David Schweidel

Skills you'll gain

  •   Content Marketing
  •   Customer Insights
  •   Artificial Intelligence
  •   Marketing Effectiveness
  •   Marketing Strategies
  •   Marketing
  •   Customer experience improvement
  •   Customer Engagement
  •   Marketing Analytics
  •   Generative AI
  • There is 1 module in this course

    Put everything you learned in the AI in Marketing Specialization into practice in this capstone project. This course asks learners to explore AI implementations in marketing--connecting to customer equity, demonstrating generative AI's content production capabilities, and describing its impact on customer experience.

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