Managing the New Product Development Process

This course is part of Product Development for Technical Managers Specialization

Instructor: Michael J. Readey, Ph.D.

What you'll learn

  •   Learn and apply design thinking tools to the product innovation process.
  •   Develop a product specification that meets critical customer requirements (CCRs).
  •   Learn the tools to generate a variety of product concepts that satisfies the CCRs.
  •   Learn and apply the methods to down-select the many product concepts to the critical few using prototyping and team-based evaluation techniques.
  • Skills you'll gain

  •   Product Requirements
  •   Product Development
  •   Product Management
  •   Mockups
  •   Leadership and Management
  •   Conceptual Design
  •   Engineering Management
  •   Creativity
  •   Prototyping
  •   Innovation
  •   New Product Development
  •   Leadership
  •   Wireframing
  •   Market Research
  •   Target Market
  •   Design Thinking
  •   Customer Insights
  • There are 5 modules in this course

    This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

    Market Research Techniques

    CCRs, Product Requirements Matrix & Concept Generation

    Concept Testing, Prototyping and the MVP

    Digital Prototyping

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