Ementorhub

What you'll learn

Manage market research programs.

Interpret consumer and business customer behaviors.

Segment markets strategically.

Oversee the development of branding and logos.

Skills you'll gain

Business-To-Consumer

Marketing

Behavioral Economics

Market Research

Product Lifecycle Management

Marketing Psychology

Consumer Behaviour

B2B Sales

Data-Driven Decision-Making

Customer Insights

Marketing Analytics

Strategic Marketing

Technology Strategies

Market Analysis

There are 6 modules in this course

This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

How Marketing Makes and Breaks Tech Companies

Consumer Behavior and Markets

B2B Buyers and Markets

Market Research

The Data-Driven Organization