Introduction to Market Research

This course is part of Market Research Specialization

Instructors: Athanasia Lampraki +1 more

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What you'll learn

  •   Discuss the essentials of market research
  •   Focus on the research proces
  •   Formulate research questions and research objectives
  •   Develop a research proposal   

    • Skills you'll gain

  •   Research Design
  •   Data Analysis
  •   Market Analysis
  •   Data Collection
  •   Research Methodologies
  •   Qualitative Research
  •   Research Reports
  •   Market Research
  •   Business Ethics
  •   Proposal Development
  •   Surveys
  •   Research

    • There are 4 modules in this course

    Learners who successfully complete this course will be able to: - Discuss the fundamentals of market research - Reflect on the research process - Formulate research questions and research objectives - Develop a research proposal - Ethics in market research This course is for market research analysts, social media strategists, marketing managers, product managers and market researchers.

    Week 2

    Week 3

    Week 4

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