Digital Marketing Analytics in Theory

This course is part of Digital Marketing Specialization

Instructor: Kevin Hartman

What you'll learn

  •   Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
  •   Understand frameworks and approaches to measuring consumers’ digital actions
  •   Learn to evaluate and choose appropriate web analytics tools and techniques
  •   Earn familiarity with the unique measurement opportunities and challenges presented by New Media

    • Skills you'll gain

  •   Data Analysis
  •   Analytics
  •   Data Visualization Software
  •   Marketing Analytics
  •   Web Analytics
  •   Marketing Effectiveness
  •   Marketing
  •   Marketing Strategies
  •   Data Collection
  •   Regulatory Compliance
  •   Digital Marketing
  •   Consumer Behaviour

    • There are 4 modules in this course

    This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

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