Ementorhub

What you'll learn

Develop an overview of the digital marketing communication landscape.

Examine various marketing activities from a communication perspective

Discuss the roles and functions of both traditional and digital media channels in marketing communication.

Align your marketing goals with various digital marketing strategies and the appropriate media channels.

Skills you'll gain

Marketing

Marketing Communications

Electronic Media

Personalized Service

Media Planning

Search Engine Marketing

Social Media Marketing

Marketing Strategies

Branding

Integrated Marketing Communications

Consumer Behaviour

Digital Media Strategy

Communication

Mobile Banking

Online Advertising

Digital Advertising

Digital Marketing

Emerging Technologies

There are 4 modules in this course

You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Key Processes and Core Strategies

Smart and Social Media Channels

Mobile Media and Beyond the Screens