Ementorhub

Marketing in a Digital World

This course is part of Digital Marketing Specialization

Instructors: Aric Rindfleisch +1 more

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What you'll learn

Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.

Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.

Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.

Skills you'll gain

Innovation

Consumer Behaviour

Digital Transformation

MarTech

Customer Engagement

Price Negotiation

Product Promotion

E-Commerce

Digital Marketing

Product Development

Marketing

Marketing Strategies

Digital Advertising

There are 4 modules in this course

You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

MODULE 2: HOW DIGITAL TOOLS ARE CHANGING PROMOTION

MODULE 3: HOW DIGITAL TOOLS ARE CHANGING PLACEMENT

MODULE 4: HOW DIGITAL TOOLS ARE CHANGING PRICE & COURSE FAREWELL

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