Ementorhub

What you'll learn

Strategically develop a digital marketing communication plan.

Appropriately relate your marketing goals with the communication strategies and the channels.

Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.

Identify the key performance indicators and analyze the return on investment of a digital campaign.

Skills you'll gain

Customer Relationship Management

Key Performance Indicators (KPIs)

Content Marketing

Search Engine Optimization

Owned Media

Social Media

Online Advertising

Integrated Marketing Communications

Marketing Strategies

Digital Media Strategy

Marketing Effectiveness

Digital Marketing

Social Media Marketing

Risk Management

Shared Media

Paid media

There are 4 modules in this course

You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Online and Video Marketing

Social and Email Marketing

Putting It All Together for Your Digital Plan