Marketing Channel Benefits

This course is part of Marketing Channel Strategy & B2B2C Routes to Market Specialization

Instructor: Sandy Jap

Skills you'll gain

  •   Consumer Behaviour
  •   Innovation
  •   Strategic Planning
  •   Strategic Marketing
  •   Market Opportunities
  •   B2B Sales
  •   Strategic Thinking
  •   Market Research
  •   Customer Insights
  •   Customer Analysis
  •   Target Market
  •   Go To Market Strategy
  •   Marketing Channel
  •   Competitive Analysis
  •   Business Marketing

    • There are 4 modules in this course

    This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options.

    EXPLOSIVE CHANNEL VALUE

    CHANNEL BENEFITS

    AUDITING BENEFITS

    Explore more from Marketing

    Marketing Channel Functions

    Marketing Channel Incentives

    Marketing Channel Governance

    Essential Marketing Frameworks

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