Skills you'll gain

There are 3 modules in this course

This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions are the necessary activities that channel members must provide in order to create the channel benefits that customers desire. You will learn a framework that quantifies channel functions and ultimately, how to use them as the basis for determining channel member work loads and compensation. A final exercise considers how to monetize shipping benefits and align the channel benefits demanded with the necessary supply side activities.

BUILDING ROUTES TO MARKET: THE CEMEX CASE

CHANNEL ALIGNMENT AND OPTIMIZATION

Explore more from Marketing