Ementorhub

What you'll learn

The core principles and strategies for effective crisis communication for different types of crises

How to initiate and maintain beneficial relationships with various media outlets and how to leverage those relationships in times of crisis

How to develop a crisis communication plan that integrates media relations and AI capabilities for both internal and external communication

Skills you'll gain

Corporate Communications

Media Strategy

Crisis Management

Communication Planning

Generative AI Agents

Media Relations

Stakeholder Management

Public Relations

Communication Strategies

Real Time Data

Internal Communications

Stakeholder Communications

Public Affairs

There are 5 modules in this course

In this course, you will: • Identify the core principles, frameworks, and strategies for effective crisis communication, describing different types of crises and their corresponding communication approaches. • Formulate media engagement strategies specifically for crisis situations by aligning media and internal messages with the needs of stakeholders. • Develop a plan to cultivate and maintain positive relationships with media professionals and leverage those relationships for brand building. • Identify how to use AI tools to augment and improve crisis communication processes. • Develop a crisis communication plan that integrates media relations strategies and AI capabilities. By the end of this course, you will have a robust understanding of how to manage media relations and handle crises efficiently, utilizing modern AI tools to enhance your strategies.

Media Engagement Strategies

Building Media Relations for Crisis Management

AI for Crisis Management

Crisis Communication Strategy