Online Advertising & Social Media

This course is part of Foundations of Digital Marketing Specialization

Instructor: Lauren Rhue

What you'll learn

  •   Plan impactful online campaigns using analytics, select the right platforms, and craft effective messages for digital advertising success.

    • Skills you'll gain

  •   Trend Analysis
  •   Social Media
  •   Data Visualization
  •   Big Data
  •   Advertising
  •   Data-Driven Decision-Making
  •   Social Media Strategy
  •   Digital Advertising
  •   Analytics
  •   Data Presentation
  •   Data Ethics
  •   Return On Investment
  •   Online Advertising
  •   Customer Engagement
  •   Social Media Marketing
  •   Information Privacy
  •   Marketing

    • There are 3 modules in this course

    Building an online brand and outreach strategy are paramount to any online advertising and social media strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches to select the right networks and the right messages. You will explore relevant and trending concepts such as: online display advertisements, display ad campaigns, social media networks and big data and analytics. Be prepared to plan and allocate resources to the advertising that creates an impact.

    Module 2: Big Data and Social Media

    End-of-Course Evaluation

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