Ementorhub

What you'll learn

Use keyword research to select best keywords to optimize your website in search results

Examine how to analyze, organize, create, and build content utilizing various strategies

Use best practices to develop a high quality local SEO approach

Develop a solid approach for achieving a productive and successful relationship with your client

Skills you'll gain

Key Performance Indicators (KPIs)

Content Strategy

Performance Reporting

Internal Auditing

Competitive Analysis

Keyword Research

Expectation Management

Forecasting

Web Analytics and SEO

Digital Marketing

Search Engine Optimization

Client Services

Google Analytics

Content Marketing

There are 4 modules in this course

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Advanced SEO Strategies

Mobile/App SEO and Metrics & KPIs

Creating an SEO Campaign