Introduction to Personal Branding

Instructor: Kimberley Barker, MLIS

Skills you'll gain

  •   Digital Assets
  •   Social Media
  •   Brand Strategy
  •   Personally Identifiable Information
  •   Information Privacy
  •   Constructive Feedback
  •   Self-Awareness
  •   Computer Security Awareness Training
  •   Branding
  •   Brand Management
  •   Social Media Strategy
  •   Personal Attributes
  • There are 6 modules in this course

    Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

    An Overview of Personal Branding

    Building your Brand's Infrastructure

    Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

    Creating your Brand's Maintenance Plan

    Your Online Identity: How reputation and digital privacy affect your Brand.

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