Introduction to Personal Branding
Instructor: Kimberley Barker, MLIS
Skills you'll gain
There are 6 modules in this course
Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
An Overview of Personal Branding
Building your Brand's Infrastructure
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Creating your Brand's Maintenance Plan
Your Online Identity: How reputation and digital privacy affect your Brand.
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