Content Development and Management

This course is part of Microsoft Public Relations and Communications Associate Professional Certificate

Instructor: Microsoft

What you'll learn

  •   Distinguish different types of PR content based on their purpose and function within a PR campaign
  •   Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content
  •   Develop strategies for organizing and managing various types of PR content efficiently
  •   Effectively plan and schedule PR campaign content for optimal impact using a content calendar that is aligned with a PR strategy
  • Skills you'll gain

  •   Content Development and Management
  •   Web Content
  •   Writing and Editing
  •   Generative AI Agents
  •   Public Relations
  •   Content Management
  •   Content Strategy
  •   Marketing and Public Relations
  •   Social Media Content
  •   Promotions and Campaigns
  •   Editing
  •   Content Management Systems
  •   Content Creation
  •   Scheduling
  •   Proofreading
  •   Media and Communications
  •   Press Releases
  • There are 6 modules in this course

    By the end of this course, you will be able to: • Distinguish between different types of PR content based on their purpose and function within a PR campaign • Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content. • Develop strategies for organizing and managing various types of PR content efficiently • Explain how AI tools can be used to enhance content creation and automate specific content management processes within PR • Create a content creation calendar that aligns with a PR strategy, effectively planning and scheduling content for optimal impact By the end of this course, you will be adept at developing and managing high-quality PR content, using AI tools to streamline processes, and planning content that aligns with strategic PR goals

    Editing and Proofreading Best Practices

    Content Management for PR

    Using AI for Content Creation and Automation

    Content Creation Strategy

    Project: Create a PR Campaign

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