Ementorhub

What you'll learn

Learn classical models of behavior change and the neurocognitive influence model, along with their application in neuromarketing research.

Understand ethical standards for human subjects research, including certification to conduct experimentation in compliance with guidelines.

Develop experimental designs and research protocols, ensuring ethical considerations are integrated in neuromarketing studies.

Gain hands-on experience with biometric, neuroimaging, and psycho-physiological tools to collect and analyze data for behavioral insights.

Skills you'll gain

Behavioral Economics

Market Research

Research Methodologies

Data Analysis

Consumer Behaviour

Persuasive Communication

Research

Marketing

Qualitative Research

Marketing Psychology

Neurology

Research Design

Influencing

Data Collection

Statistical Analysis

Ethical Standards And Conduct

Experimentation

Cultural Sensitivity

There are 5 modules in this course

What sets this course apart is its emphasis on applying theory to practice: from developing experimental designs to exploring cross-cultural neuroscience experiments, you'll walk away with not just knowledge but also the experience needed to advance science and contribute to neuromarketing research. This course is ideal for anyone looking to understand the neuroscience behind consumer behavior and apply it to real-world marketing challenges.

Influence and Human Behavior

Human Subject Research Fundamentals

Experimental Design

Data Collection in the Wild