Ementorhub

What you'll learn

Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.

Understand how mass media works and how news is produced, and where public relations fits into the process.

Identify target audiences and the objectives for persuasive communication.

Create public relations tools for practice, and understand how to implement them into daily use.

Skills you'll gain

Public Relations

Brand Management

Research

Professional Networking

Strategic Communication

Stakeholder Engagement

Corporate Sustainability

Marketing and Public Relations

Media Relations

Business Ethics

Persuasive Communication

Corporate Communications

Communication Strategies

There are 5 modules in this course

In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.

The 4-Step Process in Public Relations

Corporate Social Responsibility

Working in Public Relations

Ethics in Public Relations Practice