Product Innovation Management

This course is part of Product Development for Technical Managers Specialization

Instructor: Michael J. Readey, Ph.D.

What you'll learn

  •   How to design a compelling marketing brochure.
  •   How to create a spreadsheet of a financial business case.
  •   How to construct a prototype of your product concept.
  • Skills you'll gain

  •   Presentations
  •   Product Management
  •   Corporate Sustainability
  •   Marketing
  •   Product Strategy
  •   Product Development
  •   Product Lifecycle Management
  •   Financial Analysis
  •   Marketing Strategies
  •   Target Market
  •   Strategic Marketing
  •   Environmental Issue
  •   New Product Development
  •   Proposal Development
  •   Business Metrics
  • There are 5 modules in this course

    This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

    Building the Business Case

    The Product Development Proposal Presentation

    Product Development and the Circular Economy

    Sustainability and Product Development

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