Ementorhub

What you'll learn

Summarize the roles, responsibilities, skills, competencies, and knowledge requirements for a product manager’s success.

Examine the end-to-end product management lifecycle and the role the product manager plays that drives product success.

Investigate “value creation” and the contributions of the product manager that potentially add value to a product.

Compare and contrast possible career paths in product management and the certifications that will help you progress in the field.

Skills you'll gain

Stakeholder Management

Product Management

Product Lifecycle Management

Value Propositions

Market Research

Product Strategy

Product Development

Project Management

Product Roadmaps

New Product Development

Portfolio Management

There are 5 modules in this course

This introductory course is a valuable investment for those looking to start a career in product management. Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®. The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You’ll hear from industry experts discussing their points of view, so you learn about their first-hand experiences. This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background.

The Product Lifecycle and the Product Manager

Product Management Fundamentals

Product Management Opportunities and Certifications

Final Project, Assessment and Course Wrap-up