Promotional Materials Every Musician Needs

This course is part of Musician’s Professional Toolbox: Your Portfolio Career Specialization

Instructor: Jeffrey Nytch

What you'll learn

  •   Learn the three types of resumes (performance resume, general music resume, and skills resume), when to use them, and how to format them.
  •   Apply basic concepts of composition, lighting, and audio quality to create compelling promotional images and demo videos.
  •   Write a selection of prose biographies for a variety of settings that illustrate your artist’s Mission Statement.
  •   Identify the key components and visual “feel” of a professional website.
  • Skills you'll gain

  •   Writing
  •   Music
  •   Promotional Materials
  •   Photo/Video Production and Technology
  •   Content Creation
  •   Branding
  •   Design Elements And Principles
  •   Business Writing
  •   Marketing Materials
  •   Communication
  •   Target Audience
  •   Presentations
  •   Aesthetics
  • There are 3 modules in this course

    In this course, you will learn everything you need to know about creating powerful promotional materials that effectively showcase your talent and enhance your professional image. From artist bios and captivating headshots to polished resumes/CVs, persuasive cover letters, attractive websites, and engaging promotional videos, this course will walk you through the promotional materials you need to establish a strong and professional presence in the music industry. By mastering the art of creating compelling promotional materials, you can effectively showcase your talent, convey your unique brand identity, and leave a lasting impression on your target audience. This course can be taken by itself or as part of the “Musician's Professional Toolbox” specialization.

    Bios and Cover Letters

    Promotional Images, Demo Videos, and Websites

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