Ementorhub

What you'll learn

Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them

Design an effective questionnaire by applying best practices for writing questions and response options

Launch your survey to the target audience using a quantitative survey platform and get back results

Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics

Skills you'll gain

Surveys

Statistical Analysis

Data Analysis

Marketing Analytics

Market Research

Marketing

Sample Size Determination

Target Market

Survey Creation

Quantitative Research

Statistical Methods

Quality Control

There are 4 modules in this course

Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.

Designing and Implementing a Quantitative Survey

Analyzing a Survey

Assess Approaches and Interpret Quantitative Study Results