Research Proposal: Initiating Research
This course is part of Market Research Specialization
Instructor: Jim Fong
What you'll learn
Skills you'll gain
There are 4 modules in this course
In this course, you will be able to define market research and identify some tools used in the industry. You will be able to discuss the importance of secondary and internal research in terms of the planning process. You will be able to define what primary research is and identify the various ways to conduct primary research. You will be able to focus on an actual research plan or proposal for your peer review project. You will be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner.
Secondary and Internal Research
Primary Research Introduction
Research Plan or Proposal
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