Research Proposal: Initiating Research

This course is part of Market Research Specialization

Instructor: Jim Fong

What you'll learn

  •   Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
  •   Assess the credibility and value of secondary research
  •   Apply basic sampling theory to a given situation
  •   Compose a professionally packaged research plan or proposal
  • Skills you'll gain

  •   Quantitative Research
  •   Qualitative Research
  •   Professional Networking
  •   Business Writing
  •   Request for Proposal
  •   Market Research
  •   Survey Creation
  •   Market Analysis
  •   Research Methodologies
  •   Sampling (Statistics)
  •   Business Research
  •   Client Services
  •   Proposal Writing
  •   Data Collection
  • There are 4 modules in this course

    In this course, you will be able to define market research and identify some tools used in the industry. You will be able to discuss the importance of secondary and internal research in terms of the planning process. You will be able to define what primary research is and identify the various ways to conduct primary research. You will be able to focus on an actual research plan or proposal for your peer review project. You will be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner.

    Secondary and Internal Research

    Primary Research Introduction

    Research Plan or Proposal

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