Scaling Product and Processes

This course is part of Scale Up Your Startup Specialization

Instructors: Coursera QA Team +1 more

What you'll learn

  •   Discuss and compare strategies and frameworks for scaling processes and products in an organization
  •   Explain steps and common strategies for developing pricing and for scaling up marketing and sales operations
  •   Explain the importance of establishing relevant dashboards, KPIs and metrics
  • Skills you'll gain

  •   Sales Strategy
  •   Go To Market Strategy
  •   Product Development
  •   Growth Strategies
  •   Customer Insights
  •   Business Strategies
  •   Customer Acquisition Management
  •   Fundraising
  •   Operational Efficiency
  •   Product Management
  •   Key Performance Indicators (KPIs)
  •   Sales Management
  •   Price Negotiation
  •   Performance Measurement
  •   Entrepreneurship
  • There are 4 modules in this course

    In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other startup companies and develop a "toolbox" of scaling solutions. Get perspective on how your startup company operates and optimize it for scale – this course will prime your product and processes for exponential growth!

    Growth

    Sales & Marketing

    Scaling Up Operations

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