What you'll learn

Skills you'll gain

There are 2 modules in this course

By the end of this course, you will be able to: Understand SEM Fundamentals: Grasp the core principles of Search Engine Marketing, including differences between SEM and SEO. Master Google Ads: Structure accounts, implement bidding strategies, and optimize search, display, and video ads. Develop Remarketing Strategies: Re-engage past visitors through effective remarketing using cookies and Google Analytics. Leverage Advanced Targeting: Utilize in-market, affinity, and custom segment targeting for precise audience engagement. Utilize Advanced Tools: Automate tasks and manage campaigns with tools like rules, scripts, and conversion tracking. Explore Programmatic Buying: Understand programmatic buying and its applications for small businesses. Implement Practical Skills: Engage in hands-on activities to build and optimize campaigns using Performance Max and Universal App Campaigns. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical SEM skills, preparing you for success in the digital marketing field.

Assessment for Search Engine Marketing

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