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What you'll learn

Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing.

Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.

Improve site's visibility: Gain insights into how factors such as core web vitals, EEAT, and rich results shape search rankings and user experience.

Build user-first SEO strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.

Skills you'll gain

Digital Marketing

Target Audience

Web Analytics and SEO

User Research

Keyword Research

Web Content

Content Strategy

Search Engine Optimization

Consumer Behaviour

Marketing

Google Analytics

There are 4 modules in this course

Course Highlights: Demystifying SEO - Uncover the inner workings of Google, the world's most popular search engine. Gain insider knowledge on how search algorithms evaluate and rank content, giving you a competitive edge in the digital landscape. SEO Evolution and Future Trends - Stay ahead of the curve by exploring the ever-changing SEO landscape. Learn to anticipate and adapt to future developments, ensuring your skills remain cutting-edge and relevant. Proven Strategies and Tactics - Master core SEO techniques to drive organic search traffic to your websites. Discover powerful methods to improve your search rankings while avoiding Google penalties. Hands-on Experience - Put theory into practice with exciting exercises designed to enhance your Google visibility. These engaging activities will solidify your understanding and provide immediate, real-world application of SEO principles, or help you create your own portfolio so you can get started with a career in SEO. This course is the first in our comprehensive SEO Specialization. By the end, you'll have a solid foundation in SEO and delve deeper into this exciting field. Get ready to transform your digital presence and unlock new opportunities in the world of search engine optimization.

Current SEO Best Practices

SEO of Today, Tomorrow and Beyond

Your Audience and Building Personas