Search Engine Optimization

This course is part of Strategic Digital Marketing Channels - SEO & SEM Specialization

Instructor: Simplilearn Instructor

What you'll learn

  •    Master SEO fundamentals and processes
  •    Implement effective on-page and off-page SEO
  •    Utilize Google tools like My Business and Analytics
  •    Develop link-building and sitemap management skills
  • Skills you'll gain

  •   Google Analytics
  •   Keyword Research
  •   Digital Marketing
  •   Information Architecture
  •   User Experience
  •   Content Creation
  •   Google Ads
  •   Web Analytics and SEO
  •   Content Strategy
  •   Search Engine Optimization
  • There are 2 modules in this course

    By the end of this course, you will be able to: - Understand SEO Fundamentals: Learn the evolution, processes, and components of search engines. - Implement On-page and Off-page SEO: Optimize meta tags, content, images, and site speed for better search rankings. - Utilize Google Tools: Master tools like My Business, Ads Keyword Planner, Trends, Analytics, and Search Console. - Develop Link Building Strategies: Create effective link-building plans and combat link spam. - Create and Manage Sitemaps: Enhance website navigation and user experience with well-structured sitemaps. - Stay Updated with SEO Trends: Adapt to mobile optimization, voice search, and personalization trends. - Avoid SEO Pitfalls: Identify and prevent black hat tactics, slow page-load times, and other common issues. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common SEO tasks, building practical skills to prepare you for the job market.

    Assessment for Search Engine Optimization

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