Selecting the Right Customer & Channel

This course is part of Advanced Digital Marketing Specialization

Instructor: Mary Beth Furst

What you'll learn

  •   Analyze customer costs, assess marketing impact, and use analytics to build strong, cost-effective business relationships.

    • Skills you'll gain

  •   Marketing Channel
  •   Marketing Effectiveness
  •   Business Metrics
  •   Strategic Marketing
  •   Customer Acquisition Management
  •   Customer Retention
  •   Business-To-Consumer
  •   B2B Sales
  •   Customer Relationship Management
  •   Market Analysis
  •   Operating Cost
  •   Customer Analysis
  •   Cross-Channel Marketing
  •   Customer Insights

    • There are 3 modules in this course

    By the end of the course, you will have the skills to analyze customer acquisition costs, evaluate the financial impact of marketing channels, and leverage customer analytics to foster stronger, more cost-effective relationships in the digital marketplace.

    Channel Decisions

    End-of-Course Evaluation

    Explore more from Marketing

    Customer Understanding and Digital Marketing Channels

    Marketing Channel Governance

    Customer Value, Acquisition, and Retention

    Customer Relationship Management

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