Google SEO Fundamentals

This course is part of Search Engine Optimization (SEO) Specialization

Instructor: Rebekah May

What you'll learn

  •   Complete a competitive analysis on a webpage
  •   Interpret brand recognition through social media
  •   Create sitemaps and robot.txt files, plan redirects, and manage site errors
  • Skills you'll gain

  •   Search Engine Optimization
  •   Content Creation
  •   User Experience
  •   Content Strategy
  •   Artificial Intelligence
  •   Keyword Research
  •   Digital Marketing
  •   Web Analytics and SEO
  •   Marketing Strategies
  •   Content Performance Analysis
  • There are 4 modules in this course

    In addition, you’ll examine how AI is reshaping SEO—from content generation to algorithm updates—and how to adapt your strategy accordingly. Learn the latest best practices for building resilient, effective SEO strategies that align with current search trends, user expectations, and ethical guidelines in an increasingly automated search landscape.

    Introduction to Off-Page SEO

    Introduction to Technical SEO

    Keyword Theory & Research

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