Content, Advertising & Social IMC

This course is part of Social Media Marketing Specialization

Instructor: Randy Hlavac

Skills you'll gain

  •   Digital Advertising
  •   Integrated Marketing Communications
  •   Social Media Strategy
  •   Marketing Communications
  •   Marketing Strategies
  •   Earned Media
  •   Facebook
  •   Social Media Campaigns
  •   Social Media
  •   Customer Engagement
  •   Key Performance Indicators (KPIs)
  •   Paid media
  •   Content Creation
  •   Social Media Marketing
  •   Content Marketing
  •   Owned Media
  •   Digital Media Strategy
  •   Advertising
  •   Global Marketing

    • There are 4 modules in this course

    Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)

    Advertising

    Social Integrated Marketing Communications (IMC)

    Measuring Your Social Programs

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