Social Media Advertising

This course is part of Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization

Instructor: Chris J. Vargo

What you'll learn

  •   Identify social media advertising types that are likely to succeed
  •   Understand the different types of social media ads
  •   to match desired audiences
  •   Execute social media advertising campaigns

    • Skills you'll gain

  •   Social Media Strategy
  •   Online Advertising
  •   Advertising
  •   Instagram
  •   Customer Engagement
  •   Social Media Marketing
  •   Marketing Communications
  •   Content Performance Analysis
  •   Web Analytics
  •   Facebook
  •   Digital Advertising
  •   Target Audience
  •   Brand Awareness
  •   Paid media
  •   Business Ethics
  •   Advertising Campaigns
  •   Social Media

    • There are 4 modules in this course

    Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.

    Video Lecture: Twitter & Facebook

    Video Lecture: Instagram

    Final Project

    Explore more from Marketing

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