Ementorhub

What you'll learn

Craft and implement customer-centric marketing strategies that drive growth.

Leverage key marketing frameworks to position brands for success.

Analyze markets through segmentation, competitive insights, and brand positioning.

Design impactful marketing plans to achieve business objectives.

Skills you'll gain

Brand Strategy

Product Lifecycle Management

Consumer Behaviour

Marketing Planning

Target Market

Marketing Communications

Marketing Management

Marketing Strategies

Supply Chain

Product Strategy

Marketing Analytics

Marketing Channel

Market Analysis

Integrated Marketing Communications

There are 6 modules in this course

responsibility and not specific to marketing specialists alone. Customer-oriented and competitive marketing strategies are critical to business success. This course explores the core concepts and tools of contemporary marketing management—including market segmentation, brand positioning, distribution channel design and communications to develop an effective customer-centric marketing strategy. Through the course, you will be exposed to a variety of analytical approaches, tools and techniques that we can use in thinking about strategic issues. The various modules in this course will enable you to apply the learning from the various concepts and frameworks to your workplace. The goal of this course is to enable you to take effective decisions and become better managers at your workplace.

Introduction to Marketing Strategy

Shaping the Portfolio: Crafting Product Strategies for Competitive Edge

Designing Efficient Distribution and Channel Strategies

Crafting Communication Strategies to Connect with Customers

Pricing Strategies to Capture and Maximize Value