Stakeholder Relations and Reporting

This course is part of Microsoft Public Relations and Communications Associate Professional Certificate

Instructor: Microsoft

What you'll learn

  •   Conduct a stakeholder analysis to identify key stakeholders and their potential impact and influence in various PR scenarios
  •   Analyze key metrics to assemble basic reports that summarize PR campaign results
  •   Develop a strategic plan for communication with community and government stakeholders that integrates their specific concerns
  •   Implement strategies for stakeholder engagement and the integration of their feedback through a PR campaign

    • Skills you'll gain

  •   Relationship Building
  •   Performance Metric
  •   Performance Reporting
  •   Report Writing
  •   Strategic Communication
  •   Marketing Effectiveness
  •   Business Reporting
  •   Marketing and Public Relations
  •   Presentations
  •   Data Collection
  •   Stakeholder Engagement
  •   Communication Strategies
  •   Stakeholder Communications
  •   Community Outreach
  •   Media Relations
  •   Stakeholder Management
  •   Public Relations
  •   Research Reports
  •   Data Visualization

    • There are 4 modules in this course

    In this course, you will: • Identify key stakeholders relevant to different PR scenarios, assess their potential impact and influence on PR activities, and prioritize stakeholder engagement based on these factors. • Identify and use key metrics for evaluating the effectiveness of PR campaigns, demonstrating the ability to assemble comprehensive reports that summarize PR campaign results. • Develop a strategic plan for clear and effective communication with community and government stakeholders during a PR campaign, integrating their diverse concerns and engagement needs into the overall communication strategy. • Conduct a comprehensive stakeholder analysis to identify and characterize different stakeholder groups involved in a PR campaign, developing and implementing strategies for engagement and constructive feedback processing throughout the campaign. By the end of this course, you will be proficient in identifying and engaging key stakeholders, evaluating PR campaign effectiveness, and developing strategic communication plans.

    Basics of PR Reporting

    Community & Government Relations in PR

    Project: Stakeholder Analysis and Reporting

    Explore more from Business Strategy

    Stakeholder Management

    Communication with Stakeholders

    Strategic Public Relations Planning

    Effective Stakeholder Engagement: A Strategic Approach

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