Ementorhub

What you'll learn

Understand the concept of storytelling and its applicability to organizations and personal brands.

Acquire tools to create brand narratives using both traditional and new media communication channels.

Develop the ability to analyze narrative strategies in various fields and genres, and apply storytelling techiques to real-world projects.

Skills you'll gain

Branding

Persuasive Communication

Storytelling

Brand Strategy

Brand Marketing

Content Creation

Data Storytelling

Presentations

Strategic Communication

Content Marketing

There are 4 modules in this course

To succeed in this course, you should be a professional with at least 2-3 years of experience in an organizational setting. Having specific experience in a design role or working with designers will be helpful. By the end of this course, you will be able to: - Interpret the need for stories on the human brain. - Identify the key concepts that make a story memorable. - Differentiate between tactical and strategic storytelling. - Apply the concept of attention economy. - Identify what is needed in order to create a story with numbers. - Identify what kind of visual aid is important to communicate our story. - Recognize what is needed in any organization to create a narrative. - Distinguish different kind of stories and narrative that applies to brands.

Strategic Storytelling

Data Storytelling

Brand Storytelling