What you'll learn

Skills you'll gain

There are 6 modules in this course

This course is designed for a wide range of individuals, including business professionals, brand managers, marketing enthusiasts, students, or simply curious learners eager to delve into the dynamics of branding. This course will provide you with strategic brand management tools to gain a competitive edge. It will enable leveraging advanced techniques and practical frameworks applicable to real-world branding scenarios. Upon completing this course, you will: 1. Understand and appreciation of the role of brands in in creating business and shareholder value. 2. Develop understanding of frameworks and concepts that can help in brand planning and execution. 3. Enhance the ability to plan and execute impactful brand strategies. 4. Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands. The course covers essential topics such as defining brand identity, the role of branding across different sectors, and the importance of brand design elements. You will also learn about brand differentiation, positioning, and how to sustain a brand's position in the market. Furthermore, the course delves into brand portfolio and architecture, providing a comprehensive understanding of brand extensions and their potential impact. Join us to unlock the full potential of strategic brand management and drive your success in the competitive business world.

Building Brand Differentiation

Brand Portfolio and Architecture

Integrated Brand Experience

Managing Brands Over the Lifecycle

Brands: Monitoring, Control and Metrics

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