Skills you'll gain

There are 5 modules in this course

In this course, you will undergo a deeper dive into marketing, looking at it from a strategy perspective. In our previous course, you were able to understand the nature of marketing, as well as its implications and perspectives. Now, in this course, you will apply those concepts, dive deeper within them, and make more sense of marketing in terms of the general strategy of your company.

Week 2: B2C Markets

Week 3: B2B Markets

Week 4: Globalization, Culture and Customer Centricity

Week 5: The Marketing Plan

Explore more from Marketing