Strategic Planning for Social Media

This course is part of Social Media as a Marketing Tool in Business Communication Specialization

Instructor: Erin Willis

What you'll learn

  •   Apply strategic thinking to creating a social media strategy.
  •   Analyze the impact of strategic messaging on stakeholders.
  •   Evaluate engagement to determine next steps.
  •   Plan for social media effectively.

    • Skills you'll gain

  •   Paid media
  •   Owned Media
  •   Earned Media
  •   Social Media Marketing
  •   Content Strategy
  •   Customer Engagement
  •   Branding
  •   Target Audience
  •   Content Performance Analysis
  •   Strategic Communication
  •   Social Media Content
  •   Content Creation
  •   Digital Media Strategy
  •   Social Media Strategy
  •   Brand Strategy
  •   Shared Media
  •   Media Planning

    • There are 3 modules in this course

    What makes this course unique is its holistic approach to social media planning. You will explore the nuances of paid, earned, shared, and owned media, and learn how to leverage each type in your strategic planning. The course also delves into relationship-building strategies for audience development, helping you create content that fosters loyalty and word-of-mouth among your target audience. Additionally, you will understand the importance of visual communication and how to create an aesthetic brand image. By the end of the course, you will be equipped with the skills to plan content pillars that highlight your company's mission and core values, and to evaluate and adjust your social media content for optimal performance. This course is designed to provide you with the tools and knowledge to excel in the ever-evolving landscape of social media.

    The Content Calendar

    Content Creation

    Explore more from Business Strategy

    Social Media and Social Content Strategy

    Social Media Content and Strategy

    Social Media Management

    Execution and Evaluation

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