Strategic Product Development

This course is part of Product Development for Technical Managers Specialization

Instructor: Michael J. Readey, Ph.D.

What you'll learn

  •   Learn why product and technology strategy is critical to successful product development.
  •   Analyze different product development processes and how they are used.
  •   Apply the techniques of portfolio management to optimize multiple product development efforts.
  •   Learn the different ways companies build high-performance teams, and the roles of each team member in the successful launch of new products.
  • Skills you'll gain

  •   Product Management
  •   Portfolio Management
  •   Business Strategy
  •   Product Lifecycle Management
  •   Project Portfolio Management
  •   Product Roadmaps
  •   Market Opportunities
  •   Corporate Strategy
  •   Innovation
  •   Business Modeling
  •   Team Building
  •   Team Management
  •   New Product Development
  •   Software Development Methodologies
  •   Product Strategy
  •   Process Development
  •   Product Development
  •   Organizational Strategy
  •   Technology Roadmaps
  •   Agile Product Development
  • There are 5 modules in this course

    This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

    Innovation and Corporate Strategy

    Product and Technology Innovation, Roadmaps and Portfolio Management

    Identifying Product Opportunities

    PD Processes, Teams and Culture

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