Ementorhub

What you'll learn

Analyze and assess complex PR situations.

Develop strategic PR solutions that align with corporate communication objectives.

Create comprehensive PR plans that incorporate ethical considerations, media relations tactics, and crisis management strategies.

Evaluate the effectiveness of PR campaigns using advanced metrics and modify strategies based on data-driven insights.

Skills you'll gain

Corporate Communications

Marketing and Public Relations

Business Technologies

Media Relations

Marketing Effectiveness

Ethical Standards And Conduct

Technology Strategies

Content Strategy

Generative AI Agents

Goal Setting

Target Audience

Stakeholder Management

Social Media

Strategic Communication

Campaign Management

Public Relations

Marketing Budgets

Persuasive Communication

Persona Development

Crisis Management

There are 4 modules in this course

Participants gain a nuanced understanding of the pivotal role of strategic PR planning in corporate communication. They develop skills to craft compelling PR initiatives rooted in robust strategic frameworks. Integration of technologies like GenAI enhances operational efficiency and data-driven insights. Measuring PR effectiveness using appropriate metrics is a key takeaway. Participants learn to evaluate campaign impact and optimize strategies. Essential skills for stakeholder engagement, teamwork, and adapting to the evolving PR landscape are emphasized. Case studies, from successful campaigns like Dove's #selfietalk to cautionary tales like BP's crisis management failure, offer valuable insights. Tailored to a beginner to intermediate level audience, this 4-hour course is for PR professionals, corporate communication managers, marketers, and business leaders aiming to master strategic PR planning and execution.

Audience Analysis and Messaging

Execution and Evaluation

Developing and Implementing a PR Plan