Ementorhub

What you'll learn

Comprehend what text mining is, what it accomplishes, and what use cases it can be put to in the marketing discipline.

Examine how theoretical issues are translated into practical applications in text mining for the marketing domain.

Identify the potent analytical techniques that you can apply to text and other types of data.

Explain what constitutes sound practices and what does not while analyzing texts for decision-making in marketing.

There are 12 modules in this course

This is a beginner-level course that will bring awareness to the present practice of text mining in marketing. It will help you to get familiarized with practical tips about when and where to use various techniques and tools. You will learn about critical theories and concepts with the help of relevant examples. After the successful completion of this course, you will develop a basic understanding of how to use text mining techniques for making marketing decisions. You will gain sufficient knowledge of foundational elements, what is the relationship between textual data and marketing constructs/concepts, and how text mining and marketing work in tandem to produce relevant insights for today’s market. It will also provide you with concrete strategies to get started with text mining in marketing. To succeed in this course, you should have experience in/know about/have basic understanding of marketing concepts and data analytics techniques. Students must understand the difference between data analytics and text analytics.

Application of Text Mining in Marketing

Weekly Summative Assessment: Introduction and Application of Text Mining in Marketing

Text Mining Techniques for Marketing - I

Text Mining Techniques for Marketing - II

Weekly Summative Assessment: Text Mining Techniques for Marketing

Challenges - I

Challenges - II

Weekly Summative Assessment: Challenges of Text Mining Techniques

Future Directions

Implications

Weekly Summative Assessment: Future Directions and Implications