Ementorhub

What you'll learn

Understand the components of the press release and be able to execute your own.

Understand strategy in media relations.

Identify social media influencers that align with your brand or organization.

Skills you'll gain

Marketing Communications

Media Relations

Public Relations

Storytelling

Brand Strategy

Strategic Communication

Writing

Social Media

Press Releases

There are 4 modules in this course

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships. Lastly, we’ll talk about social media influencers and if working with influencers is the right tactic for your communication goals.

Pitching Stories

Staying “On Message”

Influencers