Ementorhub

The "What" of the Marketing Strategy

Instructor: Dushinka Karani

What you'll learn

Understand the marketing process

Develop marketing strategies

Implement and measure marketing initiatives

Skills you'll gain

Marketing Planning

Performance Measurement

Cross-Channel Marketing

Market Opportunities

Marketing Management

Marketing Effectiveness

Marketing Strategy and Techniques

Customer Engagement

Brand Strategy

Customer Insights

Strategic Marketing

Consumer Behaviour

Value Propositions

Market Analysis

Integrated Marketing Communications

Key Performance Indicators (KPIs)

There is 1 module in this course

In this course, you will explore the essentials of marketing, where you'll learn to understand the marketplace, create value through strategic marketing, and capture value for profit and brand equity. Engage with customers across digital and physical platforms, and manage initiatives with key performance indicators to ensure successful marketing outcomes. Develop and implement effective marketing strategies with measurable results.

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