Ementorhub

What you'll learn

Define a brand's communication problem and utilize strategic communication methods to solve it.

Plan a communication campaign whose success can be measured.

Reflect on brand architecture and how the purpose of the campaign affects communication strategies.

Employ social skills to evaluate key performance indicators at the end of the campaign cycle.

Skills you'll gain

Goal Setting

Brand Management

Resource Allocation

Media Strategy

Target Audience

Marketing Communications

Owned Media

Campaign Management

Research

Earned Media

Communication Strategies

Brand Awareness

Paid media

Shared Media

Public Relations

Advertising

Key Performance Indicators (KPIs)

Strategic Communication

There are 4 modules in this course

In this course, you will learn how to design and develop a strategic communication campaign from start to finish. You will learn how to identify a brand's communication problem and create a solution by using strategic communication methods. You will then create your very own communication campaign, by employing tactics that take a brand's target audience, reputation, and available resources into consideration. In the third week you will put all the campaign components together, from conducting research to measuring assigned key performance indicators, which allow you to implement a holistic strategy that works for the given situation. In the final week, we will talk about how to monitor your campaign after implementation in order to create long-term success for your brand or organization and you will submit your final campaign plan for peers to review. This course could benefit anyone who needs to reach an audience with intentional messaging, and can increase your skillset in the areas of marketing, advertising or public relations.

Defining Goals, Objectives, Strategies and Tactics

Integrating Strategic Communication Campaigns

Finishing Strong