Ementorhub

What you'll learn

How to use data-driven AI to improve customer engagement

How to develop networked business models and leverage network effects

How to build a sustainable competitive advantage from data gathered on digital platforms

How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers

Skills you'll gain

Marketing Strategies

Customer experience improvement

Competitive Analysis

Marketing Analytics

Business Strategy

Marketing

Machine Learning

Algorithms

Digital Transformation

Network Analysis

Artificial Intelligence

Data-Driven Decision-Making

There are 4 modules in this course

In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing.

Networks and Network Effects

Data-Driven AI

AI Relationship Moments