Ementorhub

Cost and Economics in Pricing Strategy

This course is part of Pricing Strategy Optimization Specialization

Instructors: Jean Manuel Izaret +2 more

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What you'll learn

How to apply knowledge of basic economics to make better pricing decisions

How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits

How to calculate three types of price elasticities to determine the impact of price on demand

How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.

Skills you'll gain

Marketing Channel

Statistical Methods

Product Strategy

Customer Analysis

Cost Benefit Analysis

Price Negotiation

Cost Accounting

Economics

Consumer Behaviour

Regression Analysis

Market Dynamics

Demand Planning

Revenue Management

Competitive Analysis

There are 4 modules in this course

By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing

Price Discrimination

Common Pricing Metrics: Elasticities

Channel and Direct-to-Consumer Pricing

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